[July 14-16] Virtual Conference “PLAZMA 12”

PLAZMA 12Data saves the world"?"

Tuesday, July 14 - Thursday, July 16, 2020

Virtual Conference
Entry Free

Finished

What is PLAZMA?

With data and technology as drivers in the age of VUCA, how should we accelerate the digital transformation of business, society, and ourselves? COVID-19 has brought about a change in social patterns on a global scale.There has been such a large impact on businesses that strengths have been converted into weaknesses, and values have become liabilities. Many companies have lost the foundation of their business activities. Governments and public institutions have been similarly affected. Organizations are engaging in trial and error, and searching for the right path forward.

But even in these chaotic times, there are some public institutions that are pointing citizens to the light, and some companies that are changing their policies to be more flexible.

What makes the difference? The common denominator was the accumulation and thorough use of data and digital technology.

The Government of Taiwan responded quickly and effectively to COVID-19. Audrey Tang, who led the project, will talk about her efforts at PLAZMA12. We have also invited Hal Seki, from Code for Japan who organized Tokyo's New Coronavirus Infection Control Site, to talk about the "NEW NORMAL" where data and technology permeate the lives of citizens.

In addition, Yoshiaki Ito, CEO of X-TANK Consulting who has led four very popular PLAZMA sessions since 2018, will look back at PLAZMA so far and discuss the innovations that need to happen in the current VUCA era. Along with how data and technology can contribute to developing a VUCA mindset.

All PLAZMA12 sessions will be held online in two languages, Japanese and English. While the EXISTING models are transitioning to the "NEW NORMAL", we at PLAZMA will be transformed into a new community that takes advantage of our digital nature. Please join us.

 

 

Day1:Tuesday, July 14

  • 2:00pm(JST)Opening Talk

    Opening Talk

  • 2:05pm(JST)Keynote

    [Urgent Debate!] The inherent relationship between data and society.

    Audrey Tang Digital Minister, Taiwan
    A civic hacker and Taiwan’s Digital Minister in charge of Social Innovation,Audrey is known for revitalizing the computer languages Perl and Haskell, aswell as building the online spreadsheet system EtherCalc in collaboration withDan Bricklin. In the public sector, Audrey served on Taiwan nationaldevelopment council’s open data committee and K-12 curriculum committee;and led the country’s first e-Rulemaking project. In the private sector, Audreyworked as a consultant with Apple on computational linguistics, with OxfordUniversity Press on crowd lexicography, and with Socialtext on socialinteraction design. In the voluntary sector, Audrey contributed to Taiwan’s g0v("gov-zero"), a vibrant community focusing on creating tools for the civilsociety, with the call to "fork the government".
    Hal Seki Founder of Code for Japan
    Hal Seki has been working as a geolocation service developer since 2002. He is a founder of Code for Japan, which is one of the biggest civic tech community in Japan. Also, Hal is the CEO of Georepublic Japan, providing location-based system consulting/developing services using open source GIS as well as the CEO of HackCamp. This company helps organizations' open innovation strategies. He is well known as a community manager for solving social issues through technology tools in Japan. He has been actively promoting civic tech movement since he started his social entrepreneur's career when he was managing Sinsai.info, a cloud sourcing platform for collecting crisis information after the Great East Japan Earthquake occurred.
    Tsuyoshi Wakahara Evangelist
    Treasure Data, Inc.
    Tsuyoshi Wakahara joined Treasure Data Inc. as an evangelist in 2019. His previous experience includes SIer, a strategic consulting firm, an advertising agency, and an operating company after graduating from the University of Tokyo's College of Engineering and its Graduate School of Engineering. Through his work as an evangelist at Treasure Data Inc, he has been exploring the use of data for social change. He has been featured on TV, newspapers, the web and in lectures.

    COVID-19 has given us the opportunity to "re-examine" many things. The same is true for the use of data. "Who should have the data?", "How should the give and take of data provision and utilization be structured?", "Shouldn't data be more humble?", and "What kind of presence data has for society?". We will take a deep dive with Audrey, Digital Minister of Taiwan, and Mr. Seki, Founder of Code for Japan. This is a session that will revisit the basics of data, which everyone involved in data should rediscover.

  • 3:00pm(JST)Case Study

    A clear difference between viewer and non-viewer behavior!
    All synergies and user flows can be found data

    Kohei Ono Marketing Manager
    Brightcove Inc.
    Kohei Ono is a marketing manager at Brightcove Inc.
    His love of film led him to study filmmaking at a technical college in Australia. After returning to Japan, he worked for a major independent SIer as a solutions salesperson for 10 years. in 2016, he joined Brightcove Inc. After working as a salesperson in the digital marketing field, he moved to Business Development in 2019 and became a Marketing Manager in 2020.

    Yusuke Uyama Data & Insights Studio Chief Contents Data Analyst, Planning and Promotion Department
    Japan Business Press Co., Ltd.
    Yusuke Uyama is the Data & Insights Studio Chief Contents Data Analyst in the Planning and Promotion Department at Japan Business Press Co., Ltd.
    He graduated from the School of Science and Engineering at Waseda University in Japan, where he majored in information technology. Then he joined Niigata Broadcasting System (TBS affiliate) upon graduation and worked as a reporter and sales representative. Next he joined Japan Business Press in 2010. He has developed DMP products across multiple sites, mainly for business media. Currently, he analyzes the changes in attitudes of people who come into contact with content using data and perspectives unique to the media. With this he develops business models that contribute to the ROI of clients.

    Japan Business Press is a business-related web media company based on the concept of "Increasing quality content to enrich life". With this concept they not only operate business-related web media JBpress, but also provide services for other companies while offering a variety of services. The company's offerings show clear differences in behavioral data between video viewers and non-viewers. In this session, we will discuss how the company is using CDP to leverage Brightcove for it's services, and how it is also driving improvements.

  • 3:25pm(JST)Lightning Talk

    Optimizing Videos Based on Viewing Data

    Kohei Ono Marketing Manager
    Brightcove Inc.
    Kohei Ono is a marketing manager at Brightcove Inc.
    His love of film led him to study filmmaking at a technical college in Australia. After returning to Japan, he worked for a major independent SIer as a solutions salesperson for 10 years. in 2016, he joined Brightcove Inc. After working as a salesperson in the digital marketing field, he moved to Business Development in 2019 and became a Marketing Manager in 2020.

    With the global spread of COVID-19, the use online video has exploded and Brightcove has a lot to offer. Video streaming of exhibitions, ceremonies, forums, seminars and other events now happens every day. This session will focus on how to optimize the use of video based on the data video has to offer.

  • 3:50pm(JST)Case Study

    Tips for Overcoming the Barriers to Data Utilization

    Yosuke Mizuno SOLUTION DVELOPMENT T. INNOVATION DEVELOPMENT GR.
    INNOVATION PROMOTION DEPT. CCRM Project leader
    ALPINE ELECTRONICS MARKETING ,INC.
    Yosuke Mizuno is the CCRM project leader at ALPINE ELECTRONICS MARKETING, Inc.He joined ALPINE ELECTRONICS MARKETING, Inc. in 2000.He worked as an area marketing director in the marketing department.And he transferred to the branding department and developed promotional strategies to refine brand image for about 10 years.After 2015, he developed the product "REAR VISION" in the production department and took a part in a new business launching.
    Susumu Sakon Predictive Analytics And Marketing Div. Producer
    Marketing Intelligence Dept.
    Speee, Inc.
    Susumu Sakon is a producer in PAAM business unit at Speee Inc. He joined a major advertising agency after graduating and did a lot of large scale marketing campaigns.In an IT company, he headed marketing strategy planning of web browser games and native apps. In a consulting firm specialized in providing marketing strategy and CRM consulting services, He leaded and managed the visualization project for management metrics.

    We will talk about how Alpine Electronics Marketing ,Inc. is trying to overcome the barriers it faced after implementing CDP from a project management perspective. Here are some helpful tips for those who are considering implementing a CDP, or who have implemented a CDP but are not making good progress with their projects.

  • 4:20pm(JST)Lightning Talk

    Project Management in Data Utilization

    Susumu Sakon Predictive Analytics And Marketing Div. Producer
    Marketing Intelligence Dept.
    Speee, Inc.
    Susumu Sakon is a producer in PAAM business unit at Speee Inc. He joined a major advertising agency after graduating and did a lot of large scale marketing campaigns. In an IT company, he headed marketing strategy planning of web browser games and native apps. In a consulting firm specialized in providing marketing strategy and CRM consulting services, He leaded and managed the visualization project for management metrics.

    There are many challenges on the road to a successful data application project and the challenges that arise are different for each company. When moving forward with a project with an uncertain future, it is important to have a flexible approach to organizing the issues and solutions to achieve the goal. It is essential to have a project management point of view to consider and promote the execution.In this session, we will discuss the five most common challenges and corresponding solutions through the case studies.

  • 4:30pm(JST) Lightning Talk

    Stand out from the competition. How to nurture potential customers

    Shizuka Seki Marketing Group, Marketing Sales Department
    SATORI Inc.
    Shizuka Seki joined SATORI Inc. in August 2019. After graduating from university, she worked as an internal auditor for a social care company. Later, she joined Recruit Career. She has experience in the entrepreneurial/independent domain, focusing on event planning and management, as well as product planning. Currently, she is in charge of lead acquisition and nurturing at SATORI Inc.

    In an age where communication between sellers and buyers is completely digital, you need to understand the changing attitudes of your customers and stay ahead of your competitors.In this session, we'll share our secrets for reacting quickly with minimal effort.

  • 4:40pm(JST)Keynote

    Why is Digital Transformation necessary?(Part1)

    Professor. Akie Iriyama Waseda Business School / Waseda University Graduate School of Business and Finance
    Professor Iriyama joined WBS in 2013. Prior to joining WBS, he served as an assistant professor of State University of New York at Buffalo, United States, for five years. He received MA and BA in economics from Keio University, Japan, and Ph.D. from University of Pittsburgh, United States. Professor Iriyama has broad research interests in strategic management, international business, and entrepreneurship. He has widely published in premier academic journals including Strategic Management Journal, Journal of International Business Studies, Strategic Entrepreneurship Journal, Global Strategy Journal, and so on. Before pursuing his academic career, Professor Iriyama worked for Mitsubishi Research Institute Inc., a leading research/consulting company in Japan, as an industry economist/business consultant.
    Kengo Horiuchi Director, Marketing
    Treasure Data, Inc.
    Joined Treasure Data as a GMto establish business in Japan and now take in leading role in marketing and developing new business not only in Japan but in Asia.Prior to joining Treasure, worked for MonexGroup and leading engineering team of Monex Lab, and developed mobile and web apps of asset management with agile process. He was first AWS user in financial industry in Japan.Prior to joining Monex, heserved as aconsultant in PwC(Now IBM)to conduct several BPR projects, and IT strategy.

  • 5:25pm(JST)Case Study

    NITORI Customer Marketing Case Study

    Teruaki Osawa O2O Development Office
    NITORI Co., Ltd.
    Teruaki has experience in store operation management and HR for Nitori. From 2018, Teruaki has been in charge of implementing an organizational purchase analysis system, and drives One to One marketing projects.
    Takeshi Mano IMJ Corporation
    Takeshi has experience in large scale website and e-commerce projects. Since 2015, Takeshi has been in charge of Marketing Automation implementation consulting across many industries.
    Makoto Fukushima IMJ Corporation

    Makoto has a lot of experience in e-commerce as a project manager overseeing many major e-commerce website projects. Makoto is responsible for the Experience Platform which achieves Unified Commerce for the retail industry, and has been the Project Manager in charge of Nitori's project from the beginning.

    NITORI has achieved one-to-one marketing with customers. Nitori is pleased to present a case study of the system platform they developed based on "Arm Treasure Data CDP”. They will introduce the results of the project a year after implementation.
    *Note: This session is a rebroadcast of a very popular session at PLAZMA in February 2020.

  • 6:10pm(JST)

    Ending Talk

  • 6:15pm(JST)

Finished

Day2:Wednesday, July 15

  • 1:30pm(JST)Opening Talk

    Opening Talk

  • 1:35pm(JST)Keynote

    How to utilizie sales data to connect with new customers in the WITH COVID-19 era

    Takashi Okutani Chief Omni-Chanel Officer, Oisix ra daichi Inc.
    Co-CEO Director, Kokyaku-jikan Inc.
    Takashi Okutani joined MUJI in 1997. After three years of experience in store, he was transferred to a trading company in Germany for two years. There he was involced in product development and the trading of furniture and general merchandise. After returning to Japan, he ran "World MUJI Planning", which involved collaboration with overseas product designers. In 2003, he became a founding member of MUJI's first Planning and Design Office with an in-house designer. In 2005, he was appointed category manager of clothing and sundries. He developed the "Asari Straight Angle Socks," and made it a popular product.
    In 2010, he was appointed Web Business Manager. He produced the "MUJI passport" which won the Japan Advertisers Association Web award in 2014. He also won the Web Person of the Year award in the Web Person category of the Advertising Research Association's 2nd Annual Web Grand Prix. 
    He joined Oisix Inc in October 2015 and was appointed as Chief Omni-Channel Officer, General Manager, Integrated Marketing Office.
    He then became an Executive Officer in October 2016.
    In 2010, he completed the evening MBA Marketing Management Course (Tsuyoshi Moriguchi Seminar) at the Graduate School of Commerce, Waseda University.
    In April 2017, he entered the Doctoral Program of the Graduate School of Commerce at Hitotsubashi University. In October 2017, he founded Engagement Commerce Lab. In September 2018, he established Kokyaku-jikan Inc., a joint venture with DAIKO ADVERTISING INC. and became co-CEO Director.

    Hiroki Shiraishi Head of Data Strategy Sec.
    Marketing Administration Dept. Marketing Division
    Sumitomo Mitsui Card Co., Ltd.
    Hiroki Shiraishi, General Manager, Data Strategy Dept. Sumitomo Mitsui Card Co., Ltd., since April 2020. Joined Sumitomo Mitsui Card Company, Sales Dept. in Osaka 2004, and after operated fraud detection system in Security Control Dept. until 2008.Over eight years, made business plans and public relation in Corporate
    Planning Dept.until transferred to Marketing Dept. Since 2019, started working in Data Strategy Sec. of Marketing Dept.advanced AI utilization and launched a service "Custella" for merchants to have better view of consumer spending trends.

    A month has passed since the Tokyo state of emergency was lifted, and new changes in consumer behavior have begun to emerge. However, there is still no end in sight to COVID-19, and the possibility of a second wave has not been ruled out. In these times where the near future is unpredictable, how should companies provide value to their customers? And what should the role of marketing be? Continuing the discussion from the previous PLAZMA11 session, this session will explore Custella, a data analysis platform provided by Sumitomo Mitsui Card, that analyzes credit card data to understand purchasing behavior, changes in the industry, and can deepen our understanding of new ways to connect with customers.

  • 2:25pm(JST)Lightning Talk

    Marketing strategy in an era of making meaningful connections with customers

    Takuma Iwai CEO, Kokyaku-jikan Inc.
    Joined Daiko in 1993. After working as an instore planner, creative director, and brand consultant, he was appointed the director of the Corporate Communication Center in 2012. He has been involved in many cross-departmental business transformation projects as well as corporate branding and corporate communication design projects centered on the manufacturing and logistics services industries. In 2018, he participated in the Engagement Commerce Lab. He founded Kokyaku-jikan and became the company's CEO. He graduated with an MBA from the Graduate School of Commerce of Waseda University and is currently the director of the Japan Marketing Academy.
    Kota Kazama Chief Planner, Kokyaku-jikan Inc.
    Joined MUJI in 2007 after experience working in advertisement and publicity for music schools and theatrical companies. Acted as director for the company's e-commerce website in the web division before becoming in charge of communications in 2011. Established MUJI official Twitter account, Facebook, Instagram and LINE. Currently operations manager for these accounts and solely responsible as point of contact for over five million fans and followers. Also a part of MUJI's digital marketing on the whole.
Joined Kokyaku-jikan in 2019, engaged in consulting services for many companies including Digital Marketing, Digital Transformation, CRM, Mobile App Development, and Social Media Marketing.

    Making the most of online platforms to connect with customers has been an integral part of marketing activities in recent times, and its importance has only been amplified by the COVID-19 pandemic. Through channels that integrate the Internet and the physical world, we utilize the proprietary framework of Kokyaku-jikan to facilitate interactive discussions of corporate case studies that involve marketing strategies which can boost engagement levels, through methods such as grasping customer behavioral information and optimizing existing promotions, prices, and products.

  • 2:35pm(JST)Case Study

    How about; Customer Communication Platform(CCP) Strategy at J-WAVE: Designing next-generation communication for radio listeners

    Kuniyasu Komukai General Manager, Digital Marketing Dept. , J-WAVE, Inc.
    President, J-WAVE i Inc.
    Kuniyasu Komukai is the president of J-WAVE i Inc. and general manager of digital marketing at J-WAVE.
    He joined the FM station J-WAVE after working as a news distribution system engineer at a news agency. There he also worked on many web broadcasting projects in the programming department.
    In 2006, he established an IT-related company, J-WAVE i, and in 2008 he became the company's president.
    He has been involved in the consulting and development of digital policies for not only J-WAVE, but also for other companies, municipalities and public institutions.
    At J-WAVE, he is currently the general producer of "INNOVATION WORLD" (airing Fridays at 10:00 p.m.) and "INNOVATION WORLD ERA" (airing Sundays at 11:00 p.m.). He is also the general producer of "J-WAVE INNOVATION WORLD FESTA," a large technology and entertainment festival in collaboration with industry, academia and government.

    Kazuki Tsukahara Customer Success
    Treasure Data, Inc.
    Kazuki is responsible for customer success for Treasure Data. Kazuki is supporting many media companies, utilize CDP and promote the use of data and the commercialization of media using data.

    Storing data alone does not change anything. In order to convey the right information, to the right person, at the right time, and through the right channel, it is important to optimize communication to each customer. We are imagining the future vision of CDP, future development opportunities, and the next-generation customer communication strategy promoted by FM radio station J-WAVE. We will also discuss the challenges of becoming a Digital Transformation company that transcends the boundaries of radio.

  • 3:10pm(JST)Lightning Talk

    How to face CDP in a general advertising agency

    Yosuke Masaki DDM Strategy Design Center
    ADK Marketing Solutions Inc.
    After in charge of system development at an HR consulting firm, joined ADK and was involved in social listening and applications. Now he is responsible for overall data management.
    His main clients are major toiletry companies, general internet companies, airlines, and automotive companies, etc. He has designed the infrastructure to operational work.

    Mariko Anzai DDM Strategy Design Center
    ADK Marketing Solutions Inc.
    After in charge of DMP and analytics platform direction and dashboard development at a major advertising agency group, participated in the launch of an apparel EC site and was involved in the development direction of the EC site, digital Responsible for general marketing, MA/DMP implementation and data analysis.
    Current position since May 2019. Responsible for dashboard development, building analytical environments, and MA/DMP implementation consulting work.
    Outside of the company, she is a core member of Tableau's female user group (Tabjo).

    ADK has been in contact with Treasure Data from various angles, both as internal analysis infrastructure and as a proposal material for clients. As a general advertising agency, we would like to share with you how we have dealt with the CDP environment, including Treasure Data, and what we plan to do in the future.

  • 3:25pm(JST)Case Study

    How we can connect businesses and customers' emotion with marketing data - Ideas for data marketing with customer engagement -

    Hideya Kato Data Architect
    Legoliss Inc.
    Hideya Kato is a Data Architect at Legoliss Inc. He developed SEM bidding tools at SEPTENI, Inc. and used access analysis tools to offer consulting services that combine technology and web marketing. He then joined CyberAgent, where he promoted business in the ad technology field, and worked as an engineer for ad distribution. Next he joined Legoliss Inc. working targeting systems. Currently, he is in charge of CDP-related consulting involving technical advising, business development and public relations.
    Keisuke Yoshida Vice President
    KARABINER HEART Inc.
    Keisuke Yoshida is the Vice President of KARABINER HEART Inc.
    He joined SKYLARK HOLDINGS CO., LTD. in B-to-C sales and editorial publishing. After working as a store manager working with in-store media B-to-B marketing, he joined the Marketing Division in 2013.
    There he was involved in communications, promotions and social networking planning with a focus on in-store attraction.
    He established seven corporate Twitter accounts for each brand, growing them to a total of 2.1 million followers in two years. Other SKYLARK Apps reached 20 million downloads, 4.5 million MAU, and the on-demand media "Tabel", achieved 2,125 thousand page views in it's first year.
    He joined KARABINER HEART Inc. in May 2020. Currently he provides social media consulting services to companies. He not only focuses on information dissemination and topic creation, but also provides customized strategies, goal design, and planning to help companies increase sales and profit. He beleives in creating correlation, continuity and repeatability.

    It is important that we connect consumers' passion and emotional signals on digital world to business messages and services since the communication between consumers and businesses on social media is now commonplace. However, it is extremely difficult to implement market and consumers' emotions into marketing activities with high reproducibility. With the guest: Keisuke Yoshida (KARABINER HEART,Inc.) who manages social/owned media at Skylark Holdings Co., Ltd. and growth on "Skylark Mobile App" and each unit Twitter channel for years, Hideya Kato (Legoliss, Inc.) will discuss the future of creative, contents, and data management on consumers' emotions.

  • 3:50pm(JST)Lightning Talk

    The future of Data Marketing with "connectivity"

    Hideya Kato Data Architect
    Legoliss Inc.
    Hideya Kato is a Data Architect at Legoliss Inc. He developed SEM bidding tools at SEPTENI, Inc. and used access analysis tools to offer consulting services that combine technology and web marketing. He then joined CyberAgent, where he promoted business in the ad technology field, and worked as an engineer for ad distribution. Next he joined Legoliss Inc. working targeting systems. Currently, he is in charge of CDP-related consulting involving technical advising, business development and public relations.

    As continuous engagements with consumers' become more important rapidly, marketing activities with use of "data" will access and progress many part of business such as creative, IoT, cross device, CRM, SNS, human management and business administrations. Not only micro perspective like system infrastructures and analysis, talk about the importance of future "data x marketing" with macro perspective.

  • 4:05pm(JST)Case Study

    radiko case of a radio industry "CDP"

    Shinpei Okada Director
    radiko Co.,Ltd
    Shinpei Okada is a member of the radiko Co.,Ltd. Board of Directors. He joined radiko Co.,Ltd. in 2018. Previously, he worked in radio data operations at the Radio Advertising Bureau Japan and Video Research Ltd. He is currently in charge of all data and corporate operations at radiko Co.,Ltd.

    radiko is a service that allows you to listen to radio on your smartphone or PC. However, radiko has another service running in the background, a "Customer Data Platform" (CDP) for the radio industry". We will explain about this CDP service, and how it uses data.

  • 4:30pm(JST)Lightning Talk

    Treasure Academy for CDP Masters
    New training program for CDP knowledge and use cases, which enable user utilize 100% potential of Arm Treasure Data CDP.

    Kohei Yamamori Director of Business Development
    Treasure Data, Inc.
    Joined Dream Incubator Inc. after graduating from Tokyo University in 2009. Has experience in consulting for the entertainment industry and PE funds. Also provided hands-on support to portfolio companies for many years. Moved to Ipet Insurance, a subsidiary company, as General Manager of the President Office in 2015. Ipet was publicly listed in 2018. Joined Arm Treasure Data in 2019.

  • 4:45pm(JST)Keynote

    Why is Digital Transformation necessary?(Part2)

    Professor Akie Iriyama Waseda Business School / Waseda University Graduate School of Business and Finance
    Professor Iriyama joined WBS in 2013. Prior to joining WBS, he served as an assistant professor of State University of New York at Buffalo, United States, for five years. He received MA and BA in economics from Keio University, Japan, and Ph.D. from University of Pittsburgh, United States.Professor Iriyama has broad research interests in strategic management, international business, and entrepreneurship. He has widely published in premier academic journals including Strategic Management Journal, Journal of International Business Studies, Strategic Entrepreneurship Journal, Global Strategy Journal, and so on. Before pursuing his academic career, Professor Iriyama worked for Mitsubishi Research Institute Inc., a leading research/consulting company in Japan, as an industry economist/business consultant.
    Kengo Horiuchi Director, Marketing
    Treasure Data, Inc.
    Joined Treasure Data as a GMto establish business in Japan and now take in leading role in marketing and developing new business not only in Japan but in Asia.Prior to joining Treasure, worked for MonexGroup and leading engineering team of Monex Lab, and developed mobile and web apps of asset management with agile process. He was first AWS user in financial industry in Japan.Prior to joining Monex, heserved as aconsultant in PwC(Now IBM)to conduct several BPR projects, and IT strategy.

  • 5:15pm(JST)

    Ending Talk

  • 5:20pm(JST)

Finished

Day3:Thursday, July 16

  • 2:00pm(JST)Opening Talk

    Opening Talk

  • 2:05pm(JST)Keynote

    Survival Guide To The VUCA World

    Yoshiaki Ito President & CEO
    X-TANK Consulting Inc.
    He founded X-TANK to fulfill his vision of ‘Grow Asia, Grow ASEAN’.Though Japanese by nationality, Ito was born and raised in Bangkok and earned his higher education in the U.S., his border-blurring background and diverse resume may explain why his business approaches are often a blend of the foreign and familiar.
    Born & Raised in Bangkok, Thailand. Tri-lingual & Tri-cultural.
    MBA, Thunderbird Graduate School of Global Management
    Ito has Successful track records as a business growth driver & turn-around agent from various fortune 500 companies, such as The Coca- Cola Company, adidas, and General Motors.
    Ito’s core competencies are in Sales & Marketing, Product Development, Operation
    Management, Global Business Development, with extensive experience in managing businesses in Asian countries.
    At Dell Inc., he reversed the consecutive negative figures of its Japanese public sector, elevating its status from a global underperformer to a global shining star, eventually leading Dell Japan to the No. 2 position in Japan's PC market.
    A business maverick, Ito has turned around (or immensely boosted) the performance of every organization he has led. He does so by choosing to face adversities others usually avoid, and by standing against conventional notion and the status quo. Previously, as Managing Director, Japan and North Asia at Sony Pictures Home Entertainment Inc., and SVP / Executive Officer of Sony Pictures Entertainment (Japan) Inc., he led his team to staggering world record success by selling 2.3 million copies (solely in Japan) of Michael Jackson’s "THIS IS IT” title, despite the industrial experts' forecast of no more than 300,000.
    Prior to X-TANK , Ito was CEO of Haier Asia Group where he was responsible for US$1.2 billions in P&L and 6,400 employees with a mission of turning around the former home appliance giant Sanyo Electric Co., Ltd. Under his leadership, Haier Asia Group recorded a fiscal-year profit for the first time in 15 years.
    -2015’s Top 100 global leaders/innovators, by Nikkei Business
    -Direct to Top Award, Dell Asia Pacific Best Leader Award
    -Money Ball Award, Sony Pictures Entertainment Global Best Leader Award
    -Others include No.1 Market-share, Top Seller, Highest Productivity, Highest Profitability,
    Top Sales & Marketing Awards from various companies

    Sean Valencia Marketing Strategist
    Treasure Data, Inc.
    Sean leads APAC marketing for Arm Treasure Data. He holds an MBA from Hitotsubashi University and previously worked in marketing for an online bank in the United States

    In 2020 every business is experiencing an incredible amount of change, and VUCA is now more relevant than ever. VUCA describes volatility, uncertainty, complexity and ambiguity. In this session, Mr. Yoshiaki Ito, CEO of X-Tank Consulting and Sean Valencia, Marketing Strategist at Arm Treasure Data will discuss tactics that business leaders can apply during the current, and future VUCA eras in the Asia Pacific Region.

  • 2:45pm(JST)Lightning Talk

    How Savvy Marketers Harness the Power of Video

    Greg Armshaw Senior Director, Presales
    Brightcove Inc.
    Greg consults with enterprises helping them build their businesses with video. He has more than 20 years of experience in advertising, digital marketing, and has rich experience in building consumer offerings in the technology, media & telecom sector in Asia.

    Not only is video the most engaging form of content today, marketers have used video as a valuable tool to provide deep insights into the behaviour of audiences. Greg Armshaw shares how you can harness the power of video across the customer journey in this presentation.

  • 2:55pm(JST)Case Study

    Building the first, truly-unified, omnichannel marketing platform in Thailand and SEA

    Kamlarp Satchavarodom Data Director
    BSS holding
    Currently, the data director of BSS Holding which is the holding company of Rabbit group in Thailand. An analytics-led consultant with 10+ years’ experience in domains of retail and technology.

    Hataipat Sukontaborpit CDP Project Manager
    AnyMind Group
    Senior Manager at AdAsia, responsible for BSSH - AdAsia project since 2019.
    Hataipat has 5+ years of experience in digital marketing, specialised in SEO and Account Management.


    Otohiko Kozutsumi Chief Commercial Officer
    AnyMind Group
    Otohiko Kozutsumi is Chief Commercial Officer and Co-founder for AnyMind Group, as is responsible for various commercial strategies for AnyMind Group brands.Otohiko has over 10 years of experience in digital marketing, advertising technology and business development. Prior to AnyMind Group, he held leadership roles in ad businesses around APAC.

    Thailand is emerging as one of the fastest-growing digital markets in APAC with consumers seamlessly shifting between mediums to consume digital content as well as conducting retail, travel and other transactions across a whole range of digital touchpoints. This presents a unique opportunity for savvy marketers to unlock the value from rich consumer behaviour insights. Learn how Rabbit Data, in collaboration with AnyMind Group, brings this exciting opportunity for brands in Thailand and is leveraging a cutting-edge CDP by Treasure Data in conjunction with AnyMind Group’s proprietary tools, algorithms and insights.

  • 3:25pm(JST)Lightning Talk

    Creating "Influencer x Digital Marketing" through data driven strategy

    Otohiko Kozutsumi Chief Commercial Officer
    AnyMind Group
    Otohiko Kozutsumi is Chief Commercial Officer and Co-founder for AnyMind Group, as is responsible for various commercial strategies for AnyMind Group brands.Otohiko has over 10 years of experience in digital marketing, advertising technology and business development. Prior to AnyMind Group, he held leadership roles in ad businesses around APAC.
    Shodai Fujita Manager, CastingAsia
    AnyMind Group
    Shodai first joined AnyMind Group as a student intern. Then he began working in digital influencer marketing sales in Thailand and Vietnam. Last year, he moved to the Japan office where he is now in charge of the 'CastingAsia' influencer platform. Now he works on account planning for agencies and major national clients.

    With the number of users of social networking sites such as YouTube, Facebook and Twitter increasing dramatically every year, harnessing the power of "influencers" with their large following is a necessity for marketing today. However, there are many challenges with influencer marketing such choosing the right influencer, the amount of time a campaign requires, and measuring and visualizing effectiveness.  We'll explore the latest data-driven methods for effective influencer marketing.

  • 3:35pm(JST)Case Study

    Data-Driven Marketing in Mobility Business of Thailand

    Taketo Yoshida Senior Software Engineer
    Tri Petch Isuzu Sales Co., Ltd.
    Taketo Yoshida joined Tri Petch Isuzu Sales Co., Ltd. in 2018. He was formerly an iOS engineer at major Japanese finaicial media company. He has been working on establishing marketing data platform based on Treasure eCDP and developing LINE Account Connect application and contributed to launch a digital team of the company from scratch.

    We has been working on Data-Driven marketing since we introduced Treasure Data eCDP in 2018. The customer journey of car purchase is becoming digital in recent years. It's important to utilize not only online data but also offline data under this circumstances. In this talk, we are going to explain how to introduce Arm Treasure data CDP and how we utilize it along with digital services and 3rd party data.

  • 4:05pm(JST)Lightning Talk

    Integrating product data revolutionizes personalized omnichannel shopping experiences with Marketing Automation

    Mike Lin President, awoo Inc.
    I, Szu-Wu Lin (Mike or Shingo), the founder of awoo, who was a baseball team captain, a college student council president, and a rock band vocalist, is a serial entrepreneur who has founded four companies. Even though one of the venture failed, the other three are still going strong and holding their industry leaderships. As an athlete and entrepreneur, I have always hold my own philosophy, “THINK BIG”. With it, I flew to New York as his mission of meeting with Donald Trump; have managed to complete my mission with never-give-up mindset. I have many media exposures as a renowned leader in his generation, and I also took part of being Taipei City government’s strategic advisor with my online industry experience.

    The more strict data protection regulation like GDPR becomes standard in the world, the more tough it would be for companies to use third party data freely. Thus, the next near future trend should be to realize the personalized shopping experience which is similar to one on physical shops, with integrated data between product data and a part of first party data rather than just first party data and CDP data that is common in these days.

  • 4:15pm(JST)Lightning Talk

    Arm Treasure Data CDP Product Updates

    Rob Parrish Sr. Director of Product Management
    Treasure Data, Inc.
    Rob Parrish is Sr Director of Product Management at Arm Treasure Data. Prior to Arm Treasure Data, Rob worked most recently as a Data Scientist & Product Manager at various Silicon Valley data-intelligence focused startups.
    Yili Huang Sr. Product Manager
    Treasure Data, Inc.
    Yili Huang is a Senior Product Manager at Arm Treasure Data and has been part of the team since 2017. She is focused on building the product roadmap and features out for customer journey orchestration and activations.

    In this session Rob Parrish, Sr. Director of Product Management, and Yili Huang, Senior Product Manager will demo a new and exciting feature of Arm Treasure Data followed by a discussion of upcoming product investments, giving insight into what kinds of new functionality will be coming to Arm Treasure Data in the future. The demo will cover Customer Journey Orchestration Funnels, a new feature that was launched recently.

  • 4:40pm(JST)

    Ending Talk

  • 4:45pm(JST)

Finished

PARTNER

TREASURE

DIAMOND

RUBY

MEDIA PARTNER

 

Organizer

PLAZMA executive committee

Event Summary

  • Title

    PLAZMA 12

  • Date

    Tuesday, July 14, 2020, 2:00pm - 5:45pm JST
    Wednesday, July 15, 2020, 1:30pm - 5:00pm JST
    Thursday, July 16, 2020, 2:00pm-5:00pm JST

  • Place

    Online

  • Organizer

    PLAZMA executive committee

  • Entry

    Free

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Arm Treasure Data CDP 事例資料

最新データ活用事例が集結

CDP導入のためのチェックポイント

大手企業のための、プロジェクト成功のベストプラクティス

CDPリサーチ資料

プライベートDMP市場動向レポート2020年

Arm Treasure DataのTotal Economic Impact(TEI:総経済効果)

Forrester Consulting 調査レポート

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